Dallas Area Transit Alliance - Privacy Policy

Last Updated: May 13, 2025

The Dallas Area Transit Alliance (“DATA,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, store, and share your information when you engage with our website, forms, or services.

1. Information We Collect

We may collect personal information that you voluntarily provide when you:

Fill out a form on our website or through one of our subprocessors
Sign up for updates or newsletters
Register for an event or volunteer opportunity
Contact us directly via email or social media

This information may include:

Name
Email address
Phone number
Mailing address
Organization, affiliation, or employer (if applicable)
IP address (which may include geolocation data such as country, state, city, and internet service provider)
Device and browser information (e.g., type, version, operating system)
Usage data (e.g., pages visited, links clicked, time spent on site, referring URL)
Any additional information you choose to provide

2. How We Collect Information

We collect your information through:

Web forms submitted through our website or subprocessors
Letter writing campaigns submitted through our subprocessors
Direct email communications
Event registration platforms
Cookies and tracking technologies (used for website functionality and statistical analysis)

We do not collect sensitive personal data (such as financial, medical, or government ID information) unless explicitly required and clearly disclosed.

3. Where Your Information Is Stored

Your information may be stored in the following locations:

Secure cloud-based services such as Google Workspace, Action Network, and MailerLite
Encrypted internal databases
Email platforms used for outreach and communications

We implement reasonable administrative, technical, and physical safeguards to protect your data from unauthorized access or disclosure.

4. Sharing with Third Parties

We do not sell or rent your personal information. We may share your data with trusted third-party service providers strictly for the purpose of operating our organization, including:

Email newsletter platforms
Form processing tools
CRM and analytics software

All third-party service providers we work with are contractually obligated to protect your data and use it only for authorized purposes.

5. Subprocessors

Our subprocessors may include:

Google Workspace - document storage, forms, and email communication
Action Network - letter writing, contact and event management
MailerLite - email marketing and newsletters
Cloudflare - website performance, security and analytics
Vercel - website hosting and analytics
Short.io - branded short links
Make - automations and synchronization between our subprocessors

A full list of subprocessors is available upon request.

6. Your Rights and How to Contact Us

You have the right to access, correct, or request deletion of any personal information we have collected about you. You may also request to unsubscribe from any communications at any time. To submit a request regarding your personal data, including:

Accessing or reviewing the data we have on file
Correcting or updating your personal information
Requesting deletion of your information from our systems
Unsubscribing from newsletters or outreach emails

Please contact us at:privacy@ridewithdata.org

We will respond to all privacy-related requests within a reasonable timeframe and in accordance with applicable data protection laws.

7. How We May Contact You

By providing your contact information to the Dallas Area Transit Alliance, you consent to receive communications from us through the methods you have provided, which may include:

Email
Phone calls
Text messages (SMS)
Postal mail

We use these channels to share updates about our advocacy work, events, volunteer opportunities, policy alerts, or administrative information related to your interactions with DATA. You may opt out of any or all of these communications at any time by following the instructions included in the message or by contacting us at privacy@ridewithdata.org.